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In my work as a copywriter’s coach I often talk with new and even seasoned copywriters who express their deeply hidden yet oft-nagging fear of “not measuring up.”
I explain that every copywriter has to go through this (sometimes long) phase, and tell my own story of crippling insecurity.
My worst moment was shortly after [...]
Written by mellow on June 29th, 2007 with comments disabled.
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Here are the top techniques and tricks that today’s best copywriters use. Learn them well, remember them always and use them often!
1) Research, Research, Research.
The biggest difference between good copywriters and great copywriters is research. Before you start writing your copy, do the work. Research the product or service. Research your (or your clients) product [...]
Written by mellow on June 29th, 2007 with comments disabled.
Read more articles on Copywriting.