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The Lost Art Of Fundamental Copywriting
by: Dean Phillips
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can’t even write a simple headline are trying [...]
Written by mellow on March 28th, 2007 with comments disabled.
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In a recent interview, Shervin Youssefian shared a secret about his writing technique. He leaned forward and confided in the reporter that he records himself playing chess against a great opponent, then he reviews the tape and he adapts the game into a screenplay. “Chess is such a complex and fascinating game of [...]
Written by mellow on March 28th, 2007 with comments disabled.
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freelance copywriter, copywriting tips, white papers, freelance commercial writer
We freelance copywriters are often an analytical bunch. Always trying to tinker with ad copy to see if it can be made better. This includes our own copy as well as the work of others.
For example, David Garfinkel, in his September 4, 2006 blog post [...]
Written by mellow on March 28th, 2007 with comments disabled.
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