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Where The Money Is:
For freelancers who are primarily interested in earning a very high income, it’s smart to look to industries that mail very large quantities. Industries that mail very large quantities can do so only if they have a very large pool of buyers.
And consumers are a very large market, especially when [...]
Written by mellow on March 31st, 2007 with comments disabled.
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What does it take to count ourselves successful? This is a hard, sometimes agonizing question for those of us for whom creativity is the central aspect of our lives. As writers, we have been conditioned to think of publication as the first and essential step to success–a step that in itself is a complex and [...]
Written by mellow on March 31st, 2007 with comments disabled.
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freelance copywriter
As a freelance copywriter, my sole business is to grab the interest of readers and turn them into your customers.
How do I do I accomplish this? Well there are obviously a lot of copywriter tools in my toolbox, but before I can even start tapping at my keyboard, I have to determine what need [...]
Written by mellow on March 30th, 2007 with comments disabled.
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Clients can get in the way of a perfectly good career; or at least that’s the impression given by some freelance copywriters who work in the advertising and Internet marketing sector. Like it or not, learning to love clients – warts and all – is essential if you want to succeed as a freelance copywriter. [...]
Written by mellow on March 30th, 2007 with comments disabled.
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You’ve heard it said a thousand times – “If you want the job done right, do it yourself.” Well, maybe that is true in your area of expertise, but did you get a degree in English? Do you have 20 years of experience in writing marketing and promotional materials? Do you [...]
Written by mellow on March 30th, 2007 with comments disabled.
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Segmenting Your Target Audience Through Your Copywriting
by: Karon Thackston
Ask any copywriter what the first commandment of copywriting is and theyll quickly tell you Know Thy Target Audience. In order to write effectively you have to know this one group of people and know them well. I guess thats why many people [...]
Written by mellow on March 29th, 2007 with comments disabled.
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Writing can be one of the most challenging skills you can ever master. Some people find writing incredibly easy whilst others will sit for days just to push out one single article. One of the challenges all writers will face at some time is writers block. Essentially writers block occurs when the words [...]
Written by mellow on March 29th, 2007 with comments disabled.
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The Lost Art Of Fundamental Copywriting
by: Dean Phillips
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can’t even write a simple headline are trying [...]
Written by mellow on March 28th, 2007 with comments disabled.
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In a recent interview, Shervin Youssefian shared a secret about his writing technique. He leaned forward and confided in the reporter that he records himself playing chess against a great opponent, then he reviews the tape and he adapts the game into a screenplay. “Chess is such a complex and fascinating game of [...]
Written by mellow on March 28th, 2007 with comments disabled.
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freelance copywriter, copywriting tips, white papers, freelance commercial writer
We freelance copywriters are often an analytical bunch. Always trying to tinker with ad copy to see if it can be made better. This includes our own copy as well as the work of others.
For example, David Garfinkel, in his September 4, 2006 blog post [...]
Written by mellow on March 28th, 2007 with comments disabled.
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