January 30th, 2007
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by Karon Thackston 2003http://www.copywritingcourse.com
Copywriting is a primary factor when it comes to achieving good search engine placement. However, many times all that is done is to include keywords in the tags of a page and to include a few keyword mentions. While not extremely difficult, writing for the engines is a little more complicated [...]
Written by mellow on January 30th, 2007 with comments disabled.
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Tips on Finding andHiring a Good Copywriterby Phyllis Schwartz, The Copy Coach (c) 2004 BetterCopywriting.com
Finding the right words to promote your product or service is no easy, task, especially when writing is just “not your thing.” You can struggle along and keep your fingers crossed, or you can choose to get help … [...]
Written by mellow on January 30th, 2007 with comments disabled.
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“If a man has talent and cannot use it, he has failed. If he has a talent and uses only half of it, he has partly failed. If he has a talent and learns somehow to use the whole of it, he has gloriously succeeded and has a satisfaction and a triumph few [...]
Written by mellow on January 30th, 2007 with comments disabled.
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by Karon Thackston ? 2006 http://www.copywritingcourse.com
In part 1 of this series (seen here: http://www.marketingwords.com/articles/articles_subtlechanges.html), we were introduced to Kneelsit.com, an Australian manufacturer of ergonomic computer chairs who was in search of a high conversion rate. After spotting several trouble areas within Kneelsit’s original copy (viewable here: http://www.copywritingcourse.com/kneelsit-home-original.html), I set out to rewrite the home [...]
Written by mellow on January 30th, 2007 with comments disabled.
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