December 31st, 2006

You are currently browsing the articles from Copywriting Help written on December 31st, 2006.

What Copywriters Need to Know About The Proper Use Of Copyright

I was recently approached by a copywriter who was confused about the proper use of copyright. He explained that the client had hired him for work, then canceled the job part way through, paying him for work done to date.
Perhaps because the work was unfinished, and thinking there may be some future use [...]

Written by mellow on December 31st, 2006 with comments disabled.
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9 Tips for Better Copywriting

9 Tips for Better Copywriting
by
Alex A. Kecskes
Avoid the wimpy verbs–is and be.
These “do-little” verbs only occupy space and state that something exists. So don’t write, “There is one simple omission that can transform a sentence from boring to brilliant.” Do write, “One simple omission can transform a sentence from boring [...]

Written by mellow on December 31st, 2006 with comments disabled.
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