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The Lost Art Of Fundamental Copywriting
by: Dean Phillips
What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can’t even write a simple headline are trying [...]
Written by mellow on November 30th, 2006 with comments disabled.
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If you are a webmaster who is interested in using articles to promote your website, then you will either have the option of writing the articles yourself or employing a writer to produce your articles in exchange for a fee. The latter works very well if you are not a natural-born writer yourself or simply [...]
Written by mellow on November 30th, 2006 with comments disabled.
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freelance copywriter, freelance commercial writer
Despite your best efforts (and a lot of money out of pocket) your advertising and marketing just aren’t producing the sales you had hoped for. For some reason, your message just isn’t connecting with the people you’d hoped would become your customers.
As a freelance copywriter, is see this situation a lot [...]
Written by mellow on November 29th, 2006 with comments disabled.
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Writing copy for your sales letter can be a very tedious and nerve wracking experience. There is nothing like the feeling that you just wrote a killer sales letter just to find out that it will not make one single sale.
This is why testing your copy is so important. Testing and tweaking your [...]
Written by mellow on November 29th, 2006 with comments disabled.
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Website content writers are persons who specialize in providing relevant text content for websites. Their expertise lies in adapting themselves to whatever particular website demands of them to compose. Most of their work centers on marketing particular products or service that sites are selling or endorsing.
Functions of Content Writers:
There is a [...]
Written by mellow on November 29th, 2006 with comments disabled.
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World Class Chef Gordon Ramsay chooses to yell at his chef to be work done. Why? You see, Gordon knows the secret, by provoking an emotional response in his chefs, he knows they will remember and/or make necessary changes. It?s the same with marketing and selling.
If you are reading this your probably have heard that [...]
Written by mellow on November 28th, 2006 with comments disabled.
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Truthfully, I have not read many books, so I can not say they are my main source of inspiration. But there is one book that has probably influenced me the most, and that book is The Hobbit. Many might not understand the importance, or rather misunderstand. I can not explain this book in the [...]
Written by mellow on November 28th, 2006 with comments disabled.
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Whether it is a web page or a brochure or a mailer or a newsletter, your written words decide the direction and dimension of your enterprise. The written copy of your message can make or break your business. It can make your reader eat out of your hand, it can incite a Jihad against you, [...]
Written by mellow on November 27th, 2006 with comments disabled.
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freelance copywriter, freelance commercial writer
The Before and After Scenario is one of the oldest, and best, methods used by freelance copywriters. And why not? It works because it paints a vivid portrait for your prospect of how he can realize a major change in his life.
A “Before-Scenario” depicts a person whose circumstances are much like [...]
Written by mellow on November 27th, 2006 with comments disabled.
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Quick note: Inside this article you will discover:
* 3 powerful involvelment tools to increase your sales by bringing your readers into your ad copy. * What you must put in your call for action, besides “click here”, that will increase your ad’s success. * How you can FULLY use the power [...]
Written by mellow on November 27th, 2006 with comments disabled.
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